Vegeta is a condiment which is a mixture of spices and various vegetables invented in 1959 by a Croatian scientist Zlata Bartl, and has become a product sold worldwide. Vegeta is produced by Podravka, a company from Koprivnica, Croatia. Vegeta was originally launched in the market as ‘Vegeta 40’. This name was later changed and it is only a coincidence that Vegeta today is present on precisely 40 global markets. As a bearer of numerous international awards of recognition, the Vegeta brand holds a leading position among the strongest of brands in its region and is considered the number one brand in Europe in the field of universal food seasonings.